--- title: "the REALTOR trademark" description: "" url: "https://www.giumentaschoolofrealestate.com/rics-blog/17-the-realtor-trademark" date: "2026-06-10T08:30:41+00:00" language: "en-GB" --- [![2020-logo-325-2.png](https://www.giumentaschoolofrealestate.com/images/2020/06/04/2020-logo-325-2.png)](http://giumentaschoolofrealestate.com/) ## 4871 Palm Coast Pkwy NW #2 Palm Coast, FL 32137 ## Phone: 386-246-3131 FAX: 386-246-3162 [![2020-logo-325-2.png](https://www.giumentaschoolofrealestate.com/images/2020/06/04/2020-logo-325-2.png)](http://giumentaschoolofrealestate.com/) ## 4871 Palm Coast Pkwy NW Suite 3 Palm Coast, FL ## Phone: 386-246-3131 FAX: 386-246-3162 [](#)- [Home](https://www.giumentaschoolofrealestate.com/) - [About](https://www.giumentaschoolofrealestate.com/about-us) - [Info](#) - [School Policies ](https://www.giumentaschoolofrealestate.com/information/school-policies) - [State Licensing Requirements ](https://www.giumentaschoolofrealestate.com/information/state-licensing-requirements) - [Ric's Favorite Links ](https://www.giumentaschoolofrealestate.com/information/rics-favorite-links) - [Coast Title Agency ](https://www.giumentaschoolofrealestate.com/information/coast-title-agency) - [Palm Coast Weather ](https://www.giumentaschoolofrealestate.com/information/palm-coast-weather) - [News Article](https://www.giumentaschoolofrealestate.com/information/news-article) - [FAQ's ](https://www.giumentaschoolofrealestate.com/information/faq-s) - [Accessibility Statement ](https://www.giumentaschoolofrealestate.com/information/accessibility-statement) - [GSRE Online](https://www.giumentaschoolofrealestate.com/gsre-online) - [Courses Available](#) - [Pre and Post License Classes 2026](https://www.giumentaschoolofrealestate.com/courses-available/pre-and-post-license-classes-2026) - [Continuing Education 2026](https://www.giumentaschoolofrealestate.com/courses-available/continuing-education-2026) - [Contact](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [Contact Us](https://www.giumentaschoolofrealestate.com/contact/contact-us) - [Register](https://www.giumentaschoolofrealestate.com/contact/register) - [Media](https://www.giumentaschoolofrealestate.com/media-video) - [Video ](https://www.giumentaschoolofrealestate.com/media-video/video) - [Video Archive ](https://www.giumentaschoolofrealestate.com/media-video/video-archive) - [Reviews](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [Review Us](https://www.giumentaschoolofrealestate.com/reviews/review-us) - [Read Our Reviews ](https://www.giumentaschoolofrealestate.com/reviews/read-our-reviews) - [Blog](https://www.giumentaschoolofrealestate.com/rics-blog) - [Pay Online](https://www.giumentaschoolofrealestate.com/paypal) # Blog # the REALTOR trademark [ ](#)- [ Home](https://www.giumentaschoolofrealestate.com/rics-blog) - [ Print](https://www.giumentaschoolofrealestate.com/rics-blog/print/17-the-realtor-trademark "Print") - [ Subscribe](https://www.giumentaschoolofrealestate.com/javascript:void(0) "Subscribe") - [ Report](https://www.giumentaschoolofrealestate.com/javascript:void(0) "Report") - Last updated: 08 December 2020 17:39 - Created: 08 December 2020 17:37 - 1 min read - Hits: 5003 - Rating: - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) ![the REALTOR trademark](https://www.giumentaschoolofrealestate.com/components/com_rsblog/assets/images/blog/17.webp?nocache=6a2920b1ddd53) As a REALTOR, I am very protective of the REALTOR trademark. All REALTORS have the duty to work under the Code of Ethics. We also have guidelines under the Pathways to Professionalism. There are specific rules for using the trademark. We can only use the trademark adjacent to our name in all advertising, URLs, or e-mails. For instance, RicGiumentaRealtor.com is acceptable. We can’t use BestREALTOR.com, because a member’s name isn’t there. It is great branding to use your communities name in advertising. So, we might be tempted to use Your Hometown REALTOR as a brand name, but that is a violation of the trademark. So, who are the REALTOR Police? All REALTORS. If you see a violation, contact the REALTOR and explain that it might be a violation and suggest a change. Review the Membership Marks Manual at NAR.REALTOR. If they’re reluctant or disagree with your assessment, then contact and request a clarification from the legal department. If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice. Make good choices. See you next time! - Posted in: - [Ric's Blog](https://www.giumentaschoolofrealestate.com/rics-blog/category/3-rics-blog) - Tagged with: - [Ric Giumenta](https://www.giumentaschoolofrealestate.com/rics-blog/tag/35-ric-giumenta), - [REALTOR trademark](https://www.giumentaschoolofrealestate.com/rics-blog/tag/36-realtor-trademark), - [Membership Marks](https://www.giumentaschoolofrealestate.com/rics-blog/tag/37-membership-marks) | | [Tweet](https://twitter.com/share) | | [Share](https://www.addtoany.com/share_save) | |---|---|---|---| ### Authors #### Ric Giumenta ![](https://www.giumentaschoolofrealestate.com/media/com_rscomments/images/loader.gif) [ My comments ](https://www.giumentaschoolofrealestate.com/javascript:void(0); "This will show all of your comments.") 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