--- title: "Real Estate Adverting." description: "" url: "https://www.giumentaschoolofrealestate.com/rics-blog/22-real-estate-adverting" date: "2026-06-10T10:18:49+00:00" language: "en-GB" --- [![2020-logo-325-2.png](https://www.giumentaschoolofrealestate.com/images/2020/06/04/2020-logo-325-2.png)](http://giumentaschoolofrealestate.com/) ## 4871 Palm Coast Pkwy NW #2 Palm Coast, FL 32137 ## Phone: 386-246-3131 FAX: 386-246-3162 [![2020-logo-325-2.png](https://www.giumentaschoolofrealestate.com/images/2020/06/04/2020-logo-325-2.png)](http://giumentaschoolofrealestate.com/) ## 4871 Palm Coast Pkwy NW Suite 3 Palm Coast, FL ## Phone: 386-246-3131 FAX: 386-246-3162 [](#)- [Home](https://www.giumentaschoolofrealestate.com/) - [About](https://www.giumentaschoolofrealestate.com/about-us) - [Info](#) - [School Policies ](https://www.giumentaschoolofrealestate.com/information/school-policies) - [State Licensing Requirements ](https://www.giumentaschoolofrealestate.com/information/state-licensing-requirements) - [Ric's Favorite Links ](https://www.giumentaschoolofrealestate.com/information/rics-favorite-links) - [Coast Title Agency ](https://www.giumentaschoolofrealestate.com/information/coast-title-agency) - [Palm Coast Weather ](https://www.giumentaschoolofrealestate.com/information/palm-coast-weather) - [News Article](https://www.giumentaschoolofrealestate.com/information/news-article) - [FAQ's ](https://www.giumentaschoolofrealestate.com/information/faq-s) - [Accessibility Statement ](https://www.giumentaschoolofrealestate.com/information/accessibility-statement) - [GSRE Online](https://www.giumentaschoolofrealestate.com/gsre-online) - [Courses Available](#) - [Pre and Post License Classes 2026](https://www.giumentaschoolofrealestate.com/courses-available/pre-and-post-license-classes-2026) - [Continuing Education 2026](https://www.giumentaschoolofrealestate.com/courses-available/continuing-education-2026) - [Contact](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [Contact Us](https://www.giumentaschoolofrealestate.com/contact/contact-us) - [Register](https://www.giumentaschoolofrealestate.com/contact/register) - [Media](https://www.giumentaschoolofrealestate.com/media-video) - [Video ](https://www.giumentaschoolofrealestate.com/media-video/video) - [Video Archive ](https://www.giumentaschoolofrealestate.com/media-video/video-archive) - [Reviews](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [Review Us](https://www.giumentaschoolofrealestate.com/reviews/review-us) - [Read Our Reviews ](https://www.giumentaschoolofrealestate.com/reviews/read-our-reviews) - [Blog](https://www.giumentaschoolofrealestate.com/rics-blog) - [Pay Online](https://www.giumentaschoolofrealestate.com/paypal) # Blog # Real Estate Adverting. [ ](#)- [ Home](https://www.giumentaschoolofrealestate.com/rics-blog) - [ Print](https://www.giumentaschoolofrealestate.com/rics-blog/print/22-real-estate-adverting "Print") - [ Subscribe](https://www.giumentaschoolofrealestate.com/javascript:void(0) "Subscribe") - [ Report](https://www.giumentaschoolofrealestate.com/javascript:void(0) "Report") - Last updated: 12 January 2021 18:24 - Created: 12 January 2021 18:22 - 1 min read - Hits: 5216 - Rating: - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) - [](https://www.giumentaschoolofrealestate.com/javascript:void(0);) ![Real Estate Adverting.](https://www.giumentaschoolofrealestate.com/components/com_rsblog/assets/images/blog/22.jpg?nocache=6a293a0a36d1f) # There are two guidelines for advertising. The first is license law, and the second is the Code of Ethics. I will cover Realtor advertising requirements in another blog. The law requires, for all licensees, that we advertise in such a manner that the general public knows that they’re dealing with a licensee. This means we need to put the name of the company in the ad. A new rule was added in 2019 which required team advertising not to use specific names that might indicate that the team was its own real estate entity. It also required that the company name be as large or larger than the team name. If we use promotional items or material, the name of the company must be there! Even if the sales associate pays for the promotional items! Sales associates must also put their full name on all advertising. For example, car magnets are very popular, but a full name is required, not just the first name! Now websites are hard to right state laws about because, after all, they are world wide advertisements. We need to put the company name on or about any point of contact information on the site. So, if there is a “submit” button, address, or fax number, the name of the company must be there. Now if you see some discrepancies in any real estate advertising, contact the licensee and help them out! If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice. Make good choices. - Posted in: - [Ric's Blog](https://www.giumentaschoolofrealestate.com/rics-blog/category/3-rics-blog) | | [Tweet](https://twitter.com/share) | | [Share](https://www.addtoany.com/share_save) | |---|---|---|---| ### Authors #### Ric Giumenta ![](https://www.giumentaschoolofrealestate.com/media/com_rscomments/images/loader.gif) [ My comments ](https://www.giumentaschoolofrealestate.com/javascript:void(0); "This will show all of your comments.") 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