2020-logo-325-2.png

4871 Palm Coast Pkwy NW #2
Palm Coast, FL 32137

Phone: 386-246-3131
FAX: 386-246-3162

2020-logo-325-2.png

4871 Palm Coast Pkwy NW Suite 3 Palm Coast, FL

Phone: 386-246-3131
FAX: 386-246-3162

Code of Ethics

ethics-2

According to the Code of Ethics, Article 12,

Realtors shall be honest and truthful in their real estate communications and shall present a true picture in their advertising…..ensure that their status as a real estate professional is readily apparent..

OK, this means we have to put the company name in all communications and advertising and we have to disclose that we are a real estate professional up front. This is a higher standard than the law. The law says that we have to disclose that we are a licensee upon first serious negotiations. The Code of Ethics says we have to disclose up front. So, we have two different requirements. When this occurs, our obligation is to always follow the higher standard, in this case the Code of Ethics. Now, the code says we have to paint a true picture in our advertising. Article 12 covers guidelines for offering prizes, premiums, merchandise discounts to sell or buy. It also covers website adverting.

Understandably, Article 12 is one of the most violated Articles of the Code. Why, because we all advertise and as often as we can! Unfortunately, we might exaggerate or embellish a bit too much! Again, if we see an improper ad, call the REALTOR and suggest they review Article 12 for compliance!

If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice.

Make good choices.

×
Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Multiple Offers
the REALTOR trademark

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Friday, 29 March 2024
24 May 2021
Ric's Blog
I just did some work on some rental properties and my home, and I hired a few contractors to do the work. I’ve experienced horrendous customer service. What do you consider good customer service? In our business customer service is what we have to se...
17 May 2021
Ric's Blog
Ok, stop me if you’ve heard this one... A day before closing, a man and a woman go into a bar to conduct a walk through. The man says to the women, “Where are the washer and the dryer?” The woman says “I don’t know, they must have gotten clean away!”...
11 May 2021
Ric's Blog
In my classes I teach that as soon as we get our license, we are operating as Sole Proprietors with our Independent Contractors contract under our Broker. Many have realized that this might not be the best entity to work under. Many sales associates ...
03 May 2021
Ric's Blog
How important is getting a listing at the right price, the right terms, and the right time for marketing? Well, it’s very important, in fact, it’s a critical mix necessary to have a listing sell. Do we want to get listings or do we want to get listin...
26 April 2021
Ric's Blog
Communication is a critical skill necessary for sales associates in order to succeed. We can’t listen to respond; we must listen to understand. The elements of a good communicator include, empathy, patience, flexibility, and reward. Empathy is unders...

Giumenta School of Real Estate

4871 Palm Coast Pkwy NW #2

Palm Coast, FL 32137

 

Phone: 386-246-3131

FAX: 386-246-3162

Giumenta School of Real Estate

4871 Palm Coast Pkwy NW #2

Palm Coast, FL 32137

 

Phone: 386-246-3131

FAX: 386-246-3162

Image
Image
Copyright © Giumenta School of Real Estate. All Rights Reserved. Powered by Concept Digital Media