2020-logo-325-2.png

4871 Palm Coast Pkwy NW #2
Palm Coast, FL 32137

Phone: 386-246-3131
FAX: 386-246-3162

2020-logo-325-2.png

4871 Palm Coast Pkwy NW Suite 3 Palm Coast, FL

Phone: 386-246-3131
FAX: 386-246-3162

the REALTOR trademark

realtor

As a REALTOR, I am very protective of the REALTOR trademark. All REALTORS have the duty to work under the Code of Ethics. We also have guidelines under the Pathways to Professionalism.
There are specific rules for using the trademark. We can only use the trademark adjacent to our name in all advertising, URLs, or e-mails. For instance, RicGiumentaRealtor.com is acceptable.
We can’t use BestREALTOR.com, because a member’s name isn’t there. It is great branding to use your communities name in advertising. So, we might be tempted to use Your Hometown REALTOR as a brand name, but that is a violation of the trademark.

So, who are the REALTOR Police? All REALTORS. If you see a violation, contact the REALTOR and explain that it might be a violation and suggest a change. Review the Membership Marks Manual at NAR.REALTOR. If they’re reluctant or disagree with your assessment, then contact Trademark@REALTORS.com and request a clarification from the legal department.

If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice. Make good choices.

See you next time!

  3219 Hits
24 May 2021
Ric's Blog
I just did some work on some rental properties and my home, and I hired a few contractors to do the work. I’ve experienced horrendous customer service. What do you consider good customer service? In our business customer service is what we have to se...
17 May 2021
Ric's Blog
Ok, stop me if you’ve heard this one... A day before closing, a man and a woman go into a bar to conduct a walk through. The man says to the women, “Where are the washer and the dryer?” The woman says “I don’t know, they must have gotten clean away!”...
11 May 2021
Ric's Blog
In my classes I teach that as soon as we get our license, we are operating as Sole Proprietors with our Independent Contractors contract under our Broker. Many have realized that this might not be the best entity to work under. Many sales associates ...
03 May 2021
Ric's Blog
How important is getting a listing at the right price, the right terms, and the right time for marketing? Well, it’s very important, in fact, it’s a critical mix necessary to have a listing sell. Do we want to get listings or do we want to get listin...
26 April 2021
Ric's Blog
Communication is a critical skill necessary for sales associates in order to succeed. We can’t listen to respond; we must listen to understand. The elements of a good communicator include, empathy, patience, flexibility, and reward. Empathy is unders...